EY.IY – The Maverick of Soul Rock & Electric Blues
- Neo-Blues
- Alternative Rock
- Soul Rock

EY.IY is a guitar-and-piano-led persona in the DGG Productions roster, mixing gritty blues, alternative rock and smooth R&B into something nostalgic and futuristic. Think Lenny Kravitz meets The Black Keys with a touch of John Mayer's finesse.
The songs are written and produced by Luke Carter (Sammi Dae), with EY.IY providing the vocal identity.
The sound of EY.IY
The sound is an unapologetic mix of genres for listeners who love soulful storytelling with a rebellious streak.
- Genres
- Neo-Blues, Alternative Rock, Soul Rock
- Influences
- Jimi Hendrix, Prince, Lenny Kravitz, Gary Clark Jr., The Weeknd
- For fans of
- Arctic Monkeys, Anderson .Paak, Gary Clark Jr., Miguel
The persona
EY.IY's persona backstory is a London street-performer origin: a rockstar with a rebel's heart who left school with a guitar, a piano and a dream.
Songs and releases
- Velvet Highway – Signature single.
Sync licensing fit
Music from EY.IY suits:
- Road and car content
- Rock and blues-led drama
- Brand stories that need swagger
For licensing, stems and brand usage, see sync licensing or contact DGG Productions.
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EY.IY is an AI artist created by Luke Carter for DGG Productions. Songs are written, produced and performed by Luke Carter (Sammi Dae); the vocals are converted to the artist's voice. How our AI artists are made.

